Proprietory Approach to PPC Marketing
We provide all the services necessary to successfully run a profitable paid search campaign in a way that meets your ROI goals and budget. Our process begins with an in-depth interview that lets us understand your business model, goals, customers, prospects, marketing messaging and value proposition.
If you have existing PPC campaigns, we analyze your current performance and quickly re-structure ad groupings, re-write ad copy, verify or implement keyword and conversion tracking and evaluate, expand and negatively-disqualify keyword choices based on best practice, our expertise and your market insights.
We incorporate the information gathered from the interview into an internally-used Action Plan that serves as the blueprint for optimizing the paid search campaign.
The Plan is put into action: paid search campaigns are setup using targeted keywords and persuasive ad copy. Campaign tracking and measurement systems are implemented for performance management. We design one or more landing page templates while identifying key factors for future split-testing.
Convert More Paid Search Traffic With Pin-Point Accuracy
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Conversion Results |
In the highly competitive and heavily saturated Merchant Account industry, generating leads and sales using paid search can get extremely expensive -- especially if your "clicks" do not "convert" once they arrive at your site.
That is exactly what Eagle Merchant Services was faced with when they came to Enhanced Concepts for help. The goal: Increase both merchant account leads and equipment sales while keeping paid search costs focused on only keywords that converted visitors. Using landing pages combined with a targeted and carefully monitored paid search campaign, Eagle increase conversion rates over four times more than their current position.
Services: Landing Page Development; Paid Search Management;
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Ready to Get Started? Want to Learn More?
Fill out the form below to find out how Enhanced Concepts can refine your current pay-per-click campaign or setup a new one that increases your sales and leads while decreasing cost.
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