5 Proven Steps to a Winning Formula
Extensive research and hands-on experience in usability, website conversion, consumer behaviors, online marketing and technology enables Enhanced Concepts to serve in a strategic leadership role for creating powerful online experiences that achieve clients' objectives.
Our powerful process to achieving your business objectives comes as a result of what we have learned and have proven to work. Our processed approach flows through a series of five stages:
| STAGE |
STAGE NAME |
STAGE ACTIONS |
| 1 |
DISCOVER |
- Foundational "Learning" Stage
- Client Interview and Planning
- Research Existing Web Analytics
- Define KPIs and Objectives
|
| 2 |
BLUEPRINT |
- Synthesize Discover Data
- Determine current obstacles
- Define conversion strategies
- Build marketing communications
|
| 3 |
FRAME |
- Prioritize conversion strategies
- Design image templates
- Develop "Change Document"
- Review Images with Client & Sign-off
|
| 4 |
BUILD |
- Transition images into HTML
- Build out website
- Build out or modify online advertising
- Implement web analytics tracking
- Review with Client & Final Sign-off
|
| 5 |
MAXIMIZE |
- Study website visitor behaviors
- Analyze web analytics
- Calculate performance metrics
- Test, measure, strategize & modify
- Review performance with Client
|
Whether our engagement with you is for planning a new e-commerce business, maximizing a paid search campaign, consulting on strategies for increasing sales or leads or implementing technology for easier ordering or support, the process starts with understanding your customers within the context of your business objectives.
High-performance happens through succinctly communicating to your customers through all layers of the online customer experience. Intimately knowing and satisfying your customers results in a win-win system for achieving your objectives.
Call 1-877-481-2323 or Contact us Online today to discuss how we can maximize your website's customer experience to take advantage of your visitor segments.
|
